Privacy Policy

1.Information We Collect

We collect information in three ways: what you give us, what we collect automatically, and what we receive from third parties.

A. Information You Provide Directly

• Contact details: name, phone number, email address, and city submitted through our website forms, Facebook/Instagram Instant Forms, Google ads lead forms, or by calling or visiting our store.
• Purchase intent details: move-in timeline, number of rooms to be furnished, payment preferences, delivery-day preference, budget range, and package interest collected through our qualifier forms.
• Communications: voicemails, text messages, emails, and in-store conversations related to your inquiry or purchase.

B. Information Collected Automatically

• Device & browser data: IP address, browser type, operating system, device type, referral URL, pages viewed, time on page, and click events.
• Advertising & conversion data: events captured via the Meta (Facebook) Pixel, Google Ads conversion tracking, Google Analytics 4, and Microsoft Clarity — including form submissions, button clicks, page views, session recordings (anonymized), and conversion attribution.

C. Information From Third Parties

• Social platforms: when you submit a lead through a Facebook or Instagram Instant Form, Meta transmits the information you entered (name, phone, email, city, and your answers to qualifier questions) directly to our systems.
• Financing partners: application outcomes (approved / declined) and approval amounts from Acima Leasing, Snap Finance, and Progressive Leasing when you apply through them.

2.How We Use Your Information

• Respond to your inquiry, schedule delivery, and fulfill your order.
• Contact you by phone, text message (SMS), or email about your lead or purchase. By providing your phone number on our forms, you consent to receive calls and text messages from Comfort Living. Message and data rates may apply. Reply STOP to opt out.
• Process payments and, if you choose, facilitate lease-to-own or financing applications with our partners.
• Measure and improve our marketing — including building lookalike audiences, retargeting site visitors, and measuring campaign performance on Meta and Google Ads.
• Improve our website, products, and service quality.
• Comply with legal obligations, prevent fraud, and enforce our Terms of Service.

3.How We Share Your Information

We do not sell your personal information. We share data only with trusted service providers who help us operate the business, and only to the extent necessary for them to perform their role.

We may also disclose information when required by law, in response to a subpoena or court order, or to protect our rights, property, or the safety of our customers, employees, or the public.

4.Financing Partner Data Sharing

Comfort Living partners with independent lease-to-own and financing providers — Acima Leasing, Snap Finance, and Progressive Leasing. These are separate legal entities, not affiliates of Comfort Living, and they operate under their own terms and privacy policies.

If you choose to apply for financing, the following occurs:

• You are redirected to (or interact in-store with) the financing partner's application flow.
• You submit information directly to the financing partner (name, address, date of birth, Social Security Number, income, and other data they require).
• Comfort Living receives only the outcome of your application (approved / declined) and the approved amount — we do not collect or store your Social Security Number, bank account numbers, or full financial data.
• Your relationship and agreement for any approved lease-to-own or financing arrangement is between you and the financing partner, governed by their disclosures and terms.

For information about how each partner handles your data, review their privacy policies directly: Acima Privacy Policy, Snap Finance Privacy Policy, Progressive Leasing Privacy Policy.

5.Tracking Technologies & Analytics

We use cookies, pixels, tags, and similar technologies to measure and improve our services. Specifically:

• Meta (Facebook) Pixel — captures page views, form submissions, and conversion events so we can measure ad performance, retarget visitors, and build lookalike audiences. Data is shared with Meta per their Data Policy.
• Google Analytics 4 (property G-S9JZF4Z4S4) — measures site traffic and user behavior. Data is processed by Google per their Privacy Policy.
• Google Ads Conversion Tracking — attributes conversions to Google Ads campaigns, including enhanced conversions with hashed contact data.
• Microsoft Clarity (project w9txdarii7) — anonymized heatmaps and session recordings for site improvement.

You can opt out of Meta advertising cookies at facebook.com/ads/preferences, and Google advertising cookies at adssettings.google.com. You can also enable Do-Not-Track or Global Privacy Control signals in your browser — we honor GPC signals from California residents.

6.Data Retention

We retain your information for as long as needed to serve the purpose for which it was collected, to comply with our legal obligations, resolve disputes, and enforce our agreements. Typical retention periods:

• Lead records (unconverted): up to 3 years from last interaction.
• Customer records (purchased): up to 7 years, to support warranty, returns, and tax-record requirements.
• Marketing analytics: retained in aggregated / de-identified form per the platform's defaults (Meta: 180 days for events, Google Analytics: 14 months for user-level data).

7.Data Security

We use administrative, technical, and physical safeguards to protect your information — including HTTPS/TLS encryption for all web traffic, access controls on our internal systems (Gmail and Google Sheets CRM secured by Google Workspace authentication), and vendor contracts that require reasonable security. No system is perfect, and we cannot guarantee absolute security. If we become aware of a breach that affects you, we will notify you as required by applicable law.

8.Your Privacy Rights

Depending on where you live, you may have the following rights:

To exercise any of these rights, email [email protected] or call (323) 470-5996 with "Privacy Request" in the subject line. We will verify your identity before responding and reply within 45 days.

9.California Residents (CCPA / CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

• Right to know what categories of personal information we collect, use, disclose, and share.
• Right to delete personal information we collected from you.
• Right to correct inaccurate personal information.
• Right to opt out of the "sharing" of personal information for cross-context behavioral advertising. We do not "sell" personal information in the traditional sense, but some advertising partners may qualify as "sharing" under the CPRA — you can opt out of this sharing by emailing us or submitting a Global Privacy Control signal in your browser.
• Right to limit use of sensitive personal information.

Categories of personal information collected in the past 12 months: identifiers (name, email, phone, IP), commercial information (purchase intent, transaction history), internet activity (browsing, ad interaction), and geolocation (inferred from IP). Sources: you, automated tracking, and our advertising/financing partners. Purposes: to respond to inquiries, fulfill orders, process financing applications, measure ads, and comply with law.

10.Children's Privacy

Our services are intended for adults 18 years or older. We do not knowingly collect personal information from children under 16. If you believe we have inadvertently collected information from a child, please contact us and we will delete it.

11.Changes To This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date at the top of the page. Material changes will be announced via a notice on our website or by email to customers with active accounts. Continued use of our services after changes become effective constitutes acceptance of the updated policy.

12.Contact Us

If you have questions about this Privacy Policy or how we handle your data, please contact us: