Legal · Privacy
Privacy Policy
Effective Date: April 25, 2026 · Last Updated: April 25, 2026
This Privacy Policy explains how Comfort Living("we," "us," "our") collects, uses, shares, and protects your personal information when you visit comfortlivingla.com, shop at our store at 11420 Long Beach Blvd, Lynwood, CA 90262, interact with our ads, or contact us. By using our services, you agree to the practices described below. If you do not agree, please do not use our services.
Contents
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1. Information We Collect
We collect information in three ways: what you give us, what we collect automatically, and what we receive from third parties.
A. Information You Provide Directly
- Contact details: name, phone number, email address, and city submitted through our website forms, Facebook/Instagram Instant Forms, Google ads lead forms, or by calling or visiting our store.
- Purchase intent details: move-in timeline, number of rooms to be furnished, payment preferences, delivery-day preference, budget range, and package interest collected through our qualifier forms.
- Communications: voicemails, text messages, emails, and in-store conversations related to your inquiry or purchase.
B. Information Collected Automatically
- Device & browser data: IP address, browser type, operating system, device type, referral URL, pages viewed, time on page, and click events.
- Advertising & conversion data: events captured via the Meta (Facebook) Pixel, Google Ads conversion tracking, Google Analytics 4, and Microsoft Clarity — including form submissions, button clicks, page views, session recordings (anonymized), and conversion attribution.
C. Information From Third Parties
- Social platforms: when you submit a lead through a Facebook or Instagram Instant Form, Meta transmits the information you entered (name, phone, email, city, and your answers to qualifier questions) directly to our systems.
- Financing partners: application outcomes (approved / declined) and approval amounts from Acima Leasing, Snap Finance, and Progressive Leasing when you apply through them.
2. How We Use Your Information
- Respond to your inquiry, schedule delivery, and fulfill your order.
- Contact you by phone, text message (SMS), or email about your lead or purchase. By providing your phone number on our forms, you consent to receive calls and text messages from Comfort Living. Message and data rates may apply. Reply STOP to opt out. See Section 3 for full SMS program details.
- Process payments and, if you choose, facilitate lease-to-own or financing applications with our partners.
- Measure and improve our marketing — including building lookalike audiences, retargeting site visitors, and measuring campaign performance on Meta and Google Ads.
- Improve our website, products, and service quality.
- Comply with legal obligations, prevent fraud, and enforce our Terms of Service.
3. SMS / Text Messaging Program
Program operator: Comfort Living, 11420 Long Beach Blvd, Lynwood, CA 90262.
What you receive
You consent to receive text messages from Comfort Living when you submit a form on our website, fill out a Facebook or Instagram Instant Form, or provide your phone number to us in person at our showroom. The texts you receive fall into three categories:
- Inquiry follow-ups — confirmation that we received your inquiry, and messages to help you schedule a showroom visit or phone consultation.
- Order & delivery status updates — order received, delivery scheduled, out for delivery, delivered, including tracking links when available.
- Customer-service messages — appointment reminders, replies to your questions, and warranty or after-sale follow-ups.
We do not send recurring marketing or promotional broadcasts through SMS.
Message frequency
Message frequency varies based on your interaction with us — typically 2 to 8 messages per inquiry or order.
Cost
Message and data rates may apply. Carriers are not liable for delayed or undelivered messages.
Opting out (STOP)
You can opt out of the SMS program at any time by replying with any of the following keywords to any message we send: STOP, END, CANCEL, UNSUBSCRIBE, QUIT, or STOPALL. After you opt out, we will send a single confirmation message acknowledging that you have unsubscribed, and you will receive no further SMS messages from the program. You can re-subscribe at any time by replying START.
Help (HELP)
Reply HELP to any message, or contact us at info@comfortlivingla.com or (323) 357-4500.
Supported carriers
The SMS program is supported on AT&T, Verizon, T-Mobile, Sprint, Boost, Cricket, MetroPCS, U.S. Cellular, and others.
Service provider
The SMS program is operated using Twilio Inc. as our messaging service provider. For information about how Twilio handles data on our behalf, see the Twilio Privacy Notice.
4. How We Share Your Information
We do not sell your personal information, and we do not share mobile phone opt-in data or SMS consent with any third parties or affiliates for marketing or promotional purposes. We share data only with trusted service providers who help us operate the business, and only to the extent necessary for them to perform their role.
Meta Platforms, Inc.
Facebook & Instagram — advertising, lead forms, conversion measurement, custom audiences.
Google LLC
Google Ads, Google Analytics 4, Google Tag Manager — advertising and analytics.
Microsoft Clarity
Session-replay analytics for site improvement.
EmailJS
Transactional email delivery of lead notifications to our team.
Google Workspace
Gmail, Google Sheets CRM, Google Apps Script — internal lead management.
Netlify
Website hosting and content delivery.
Twilio Inc.
SMS messaging service provider — processes outbound texts and STOP/HELP replies.
Acima Leasing / Snap Finance / Progressive Leasing
Third-party lease-to-own financing (only when you apply).
Shipping & delivery vendors
For scheduling and coordinating delivery of purchased furniture.
We may also disclose information when required by law, in response to a subpoena or court order, or to protect our rights, property, or the safety of our customers, employees, or the public.
5. Financing Partner Data Sharing
Comfort Living partners with independent lease-to-own and financing providers — Acima Leasing, Snap Finance, and Progressive Leasing. These are separate legal entities, not affiliates of Comfort Living, and they operate under their own terms and privacy policies.
If you choose to apply for financing, the following occurs:
- You are redirected to (or interact in-store with) the financing partner's application flow.
- You submit information directly to the financing partner (name, address, date of birth, Social Security Number, income, and other data they require).
- Comfort Living receives only the outcome of your application (approved / declined) and the approved amount — we do not collect or store your Social Security Number, bank account numbers, or full financial data.
- Your relationship and agreement for any approved lease-to-own or financing arrangement is between you and the financing partner, governed by their disclosures and terms.
For information about how each partner handles your data, review their privacy policies directly: Acima Privacy Policy, Snap Finance Privacy Policy, Progressive Leasing Privacy Policy.
6. Tracking Technologies & Analytics
We use cookies, pixels, tags, and similar technologies to measure and improve our services. Specifically:
- Meta (Facebook) Pixel — captures page views, form submissions, and conversion events so we can measure ad performance, retarget visitors, and build lookalike audiences. Data is shared with Meta per their Data Policy.
- Google Analytics 4 (property G-S9JZF4Z4S4) — measures site traffic and user behavior. Data is processed by Google per their Privacy Policy.
- Google Ads Conversion Tracking — attributes conversions to Google Ads campaigns, including enhanced conversions with hashed contact data.
- Microsoft Clarity (project w9txdarii7) — anonymized heatmaps and session recordings for site improvement.
You can opt out of Meta advertising cookies at facebook.com/ads/preferences, and Google advertising cookies at adssettings.google.com. You can also enable Do-Not-Track or Global Privacy Control signals in your browser — we honor GPC signals from California residents.
7. Data Retention
We retain your information for as long as needed to serve the purpose for which it was collected, to comply with our legal obligations, resolve disputes, and enforce our agreements. Typical retention periods:
- Lead records (unconverted): up to 3 years from last interaction.
- Customer records (purchased): up to 7 years, to support warranty, returns, and tax-record requirements.
- SMS opt-in / opt-out records: retained as long as you remain opted in, plus a minimum of 4 years after opt-out, to demonstrate compliance with carrier and regulatory requirements.
- Marketing analytics: retained in aggregated / de-identified form per the platform's defaults (Meta: 180 days for events, Google Analytics: 14 months for user-level data).
8. Data Security
We use administrative, technical, and physical safeguards to protect your information — including HTTPS/TLS encryption for all web traffic, access controls on our internal systems (Gmail and Google Sheets CRM secured by Google Workspace authentication), and vendor contracts that require reasonable security. No system is perfect, and we cannot guarantee absolute security. If we become aware of a breach that affects you, we will notify you as required by applicable law.
9. Your Privacy Rights
Depending on where you live, you may have the following rights:
Access
A copy of the personal information we hold about you.
Correction
Ask us to fix inaccurate information.
Deletion
Ask us to delete your information (subject to legal exceptions).
Opt-Out of Sharing
Opt out of data sharing for targeted advertising.
Portability
Receive your data in a portable format.
Non-Discrimination
We will not deny service or charge different prices for exercising these rights.
To exercise any of these rights, email info@comfortlivingla.com or call (323) 357-4500 with "Privacy Request" in the subject line. We will verify your identity before responding and reply within 45 days.
10. California Residents (CCPA / CPRA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):
- Right to know what categories of personal information we collect, use, disclose, and share.
- Right to delete personal information we collected from you.
- Right to correct inaccurate personal information.
- Right to opt out of the "sharing" of personal information for cross-context behavioral advertising. We do not "sell" personal information in the traditional sense, but some advertising partners may qualify as "sharing" under the CPRA — you can opt out of this sharing by emailing us or submitting a Global Privacy Control signal in your browser.
- Right to limit use of sensitive personal information.
Categories of personal information collected in the past 12 months: identifiers (name, email, phone, IP), commercial information (purchase intent, transaction history), internet activity (browsing, ad interaction), and geolocation (inferred from IP). Sources: you, automated tracking, and our advertising/financing partners. Purposes: to respond to inquiries, fulfill orders, process financing applications, measure ads, and comply with law.
11. Children's Privacy
Our services are intended for adults 18 years or older. We do not knowingly collect personal information from children under 16. If you believe we have inadvertently collected information from a child, please contact us and we will delete it.
12. Changes To This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date at the top of the page. Material changes will be announced via a notice on our website or by email to customers with active accounts. Continued use of our services after changes become effective constitutes acceptance of the updated policy.
13. Contact Us
If you have questions about this Privacy Policy or how we handle your data, please contact us: